Details on a new Apple TV set top box were revealed on Friday, with the device reportedly based on iPhone OS 4, powered by Apple's A4 processor (the same used in the iPad and iPhone 4 that is soon to be released), and equipped with 1080P cloud-based streaming content (meaning coming from other computers in your home or network).
The information is rumored to have been confirmed by a source "very close to Apple", according to the article listed here on Engadget. The new hardware is reported to possibly be limited to 16GB of storage (not much needed when using a cloud), but will be equipped to provide full 1080P HD video.
"Not only will this be priced to sell (like hotcakes), it seems that Apple is moving away from the model of local storage and will be focusing the new ATV on cloud-based storage", the Engadget report states. "For those still interested in keeping their content close, there will be an option to utilize a Time Capsule as an external storage component, but the main course will be about streaming."
This dreamy new product was described as "an iPhone without a screen." We've all hoped for a day when we could download the same apps we use on our iPhones, iPods and iPads right on Apple TV since the App Store was introduced.
Apple Insider had this to say in regards to the coincidence of Google's recent announcement about their own TV offerings, "The project has allegedly been in development since long before the Google TV was introduced last week. Google's offering will run on the Android operating system, and will be integrated in set top boxes as well as on HDTV hardware itself from major manufacturers. Google TV, which will run applications from the Android Market and stream Internet video, is scheduled to be released this fall."
In February of this year, Chief Operating Officer of Apple, Tim Cook, said the set top box market does not compare with the other categories in which Apple competes. I can't say I disagree with that statement, considering the capabilities and luxuries offered on their media players, smartphones and computers. Every other device Apple has created exudes absolute astonishment and excitement from its consumers. With Apple's Worldwide Developers Conference taking place in San Francisco, California June 7th-June 11th, I'll be keeping my fingers crossed hoping for the announcement or unveling of this... but I suppose that depends how far along in the development process they are.
Engadget's findings lead us to believe that Apple would continue to sell their TV products as a set top box, while Google TV is going to be integrated with some HDTVs in the fall of 2010. The biggest shock is what the rumored retail value of this new TV will be... starting at $99. If Apple had any concern before about how their TV's would compete, I think it safe to say their amazing ability to market this so economically will bridge the gap at lightspeed. Apple vs. Android.... to be continued, still it seems.
The information is rumored to have been confirmed by a source "very close to Apple", according to the article listed here on Engadget. The new hardware is reported to possibly be limited to 16GB of storage (not much needed when using a cloud), but will be equipped to provide full 1080P HD video.
"Not only will this be priced to sell (like hotcakes), it seems that Apple is moving away from the model of local storage and will be focusing the new ATV on cloud-based storage", the Engadget report states. "For those still interested in keeping their content close, there will be an option to utilize a Time Capsule as an external storage component, but the main course will be about streaming."
This dreamy new product was described as "an iPhone without a screen." We've all hoped for a day when we could download the same apps we use on our iPhones, iPods and iPads right on Apple TV since the App Store was introduced.
Apple Insider had this to say in regards to the coincidence of Google's recent announcement about their own TV offerings, "The project has allegedly been in development since long before the Google TV was introduced last week. Google's offering will run on the Android operating system, and will be integrated in set top boxes as well as on HDTV hardware itself from major manufacturers. Google TV, which will run applications from the Android Market and stream Internet video, is scheduled to be released this fall."
In February of this year, Chief Operating Officer of Apple, Tim Cook, said the set top box market does not compare with the other categories in which Apple competes. I can't say I disagree with that statement, considering the capabilities and luxuries offered on their media players, smartphones and computers. Every other device Apple has created exudes absolute astonishment and excitement from its consumers. With Apple's Worldwide Developers Conference taking place in San Francisco, California June 7th-June 11th, I'll be keeping my fingers crossed hoping for the announcement or unveling of this... but I suppose that depends how far along in the development process they are.
Engadget's findings lead us to believe that Apple would continue to sell their TV products as a set top box, while Google TV is going to be integrated with some HDTVs in the fall of 2010. The biggest shock is what the rumored retail value of this new TV will be... starting at $99. If Apple had any concern before about how their TV's would compete, I think it safe to say their amazing ability to market this so economically will bridge the gap at lightspeed. Apple vs. Android.... to be continued, still it seems.
0 comments:
Post a Comment